Sales & Marketing

Key Account Management

Led by a very experienced manager with over decades of professionalism in the industry, our Key Account (KA) team has solid KA management experience in healthcare products and FMCG. We are currently covering various key accounts and modern trades such as supermarket chains, health and beauty chains, convenience stores, Japanese Department Stores (JDS), and drug chains. Our KA management services include buyer communication, terms negotiation, sales expansion, new SKU launches and much more. Leveraging the excellent relationships with buyers, we are here to deliver up-to-date information and strategies along with on-going developments of the field.

Transition between distributors can be a very worrying and difficult time for both principal and KA. Our team understands this situation and has all-rounded experience in handling the whole process. We will guide you through the transition and navigate through potential hiccups and problems throughout the way. We will assist in trading terms, negotiation for introductory offers and administration fees during transition. Besides KA management, our trade marketing team offers stock management services, ranging from product labelling, shipment forecast, to promotion planning and execution, and events and booths support.

General Trade Sale

Well-known for our flexibility and agility for ad-hoc events, our General Trade (GT) team is supervised by a management team that has over 40 years of experience. Weekly meetings are held to review the sales performance and in-house trainings are conducted to train our product knowledge, communication skills, and trade know-hows etc.

Covering a vast amount of districts and accounts, our sales team has a well-designed call plan to optimize sales capability and maintain good relationships with clients. To maximize the efficiency of calls, visit routines are designed according to classes and products’ needs.

Having good relationships with key stakeholders of the field gives us an edge in the market. Market insights from store owners and key players allow us to be a step ahead of other competitors, and for you to react instantly to the ever-changing market.

Launching new products is one of our specialty, from focus group trial and pilot testing, to securing the best promotional spots in store, we ensure your product would be a great hit in the market and the spotlight in the field.

Furthermore, we have a team of representatives to perform regular onsite inventory stock checking to facilitate selling and spot out peculiar goods, as well as to ensure the well display of POSMs. With our instant notification for ad-hoc issues such as new product launch, competitor’s special display, store status and market insight, we help you to secure your top spot in the market.

Rehab & Nursing Home

Our Rehab & Nursing Home Sales team is a distinctive team that sets us apart from the others. Managed by a group of managers with 10-25 years of experience in this segment, we possess a long-term relationship with the Social Welfare Department, Hong Kong Council of Social Service, and Hong Kong Sheng Kung Hui etc. Helping our partners to penetrate into the rehabilitation channel is one of our unique specialties. We expand your brand and product exposure through frequent showroom tours, demonstrations, and active participation in rehabilitation exhibitions e.g. HKIMDS and GIES. To ensure the qualities of our pharmaceutical products and medical devices, our in-house service team gives you higher flexibility in device maintenance and engineering service.

Ethical Sales

Kerry Pharma has a well-developed network spanning all private and public hospitals. Our Ethical Sales team has close relationships with clinic doctors and nurses, and Key Opinion Leaders of each specialty. Through our day-to-day delivery and professional delivery team, we are familiar with the requested schedules and practices for each hospital and dispensary.

Non-core and mature product promotions are one of our core strengths in product selling. Leveraging our extensive product profile, we can break open windows to maximize your product’s exposure to target healthcare professionals. We have a standalone ethical marketing team that helps you design and produce brochures, collaterals and detailing aids, adapting your marketing resources to suit local norms and needs. We also have regular CME luncheons and advertised at HKMA Magazine to penetrate into the general practitioner market quickly. With our experiences in holding regular CME luncheons and placing advertisements in HKMA magazine, we offer you a shortcut to reach general practitioners and target specialists.